How much does a tradie website cost in NZ? (2026 price guide)

Ask three web designers what a website costs and you’ll get three answers, usually after a “quick discovery call”. That’s frustrating when you just want a number to budget for between jobs.

So here are real numbers. We went through the pricing pages of NZ website builders, tradie website companies and an agency pricing guide, and pulled out what they actually charge as of 30 October 2026. Readysite sells tradie websites, so we’re not neutral. We’ve stuck to published prices and linked every one so you can check them yourself.

The short answer

For a tradie in New Zealand in 2026, published prices fall roughly into four bands:

Option	What you’ll typically pay	Best for
DIY website builder	About $49–$59/month + GST on an NZ builder, plus your time	Tradies who enjoy tinkering and have evenings free
Monthly tradie website plan	About $39–$179/month, often with little or no setup fee	Spreading the cost, someone else looks after it
Fixed-price tradie build	About $499–$6,998 one-off, often with an optional monthly plan	A done-for-you site with a clear price
Agency or freelancer	Commonly $2,000–$8,000+ for a small business site	Bigger businesses, custom features

The details matter more than the headline price, so let’s go through each one.

Option 1: Do it yourself on a website builder

The cheapest cash option is to build it yourself. Rocketspark, a New Zealand website builder, lists its Website Builder plan at $49/month and Website Builder Pro at $59/month, in NZD and excluding GST. (Rocketspark pricing)

If you already use Tradify, it sells an Instant Website add-on for $19 per month on top of your Tradify subscription. (Tradify NZ pricing)

The catch: the subscription is the small cost. The big one is your time: writing the words, taking and sorting photos, setting up your Google Business Profile and fixing things when they break. Be honest about whether you’ll finish it. An evening a week for two months is a lot of evenings after a day on the tools.

Option 2: A monthly plan with no big upfront bill

A growing number of NZ companies sell tradie websites as a subscription: they build it, host it and make changes, and you pay monthly. A few published examples:

• TradieSite lists Starter at $39 NZD/month, Pro at $59 and Business at $89, with founding-member pricing as it launches. The page doesn’t say whether GST is included. (TradieSite)
• Sorted Web lists Starter at $79/month (a one-page website), Growth at $129/month (up to five pages) and Plus at $179/month, with no setup fee. The page doesn’t state GST. (Sorted Web pricing)

The catch: read what happens if you stop paying. Some plans let you keep the site and domain, others switch it off. Also check the page count: “one-page website” and “up to five pages” are very different products for the same kind of monthly fee.

Option 3: A fixed-price tradie website build

This is the middle ground: a done-for-you site at a published price, usually with an optional monthly plan for hosting and changes afterwards.

• WebRefresh lists Starter at $499 including GST (up to five pages), Growth at $799 including GST (up to 10 pages) and Business at $1,299 including GST (up to 20 pages). (WebRefresh pricing)
• Websites for Tradies lists a flat NZ$1,997 one-off build, with an optional NZ$249/month plan after launch. The first month of hosting is included in the build price. (Websites for Tradies pricing)
• Made 4 Tradies lists Core at $2,199, Max at $3,299 (adds 10 suburb pages) and Pro at $6,998, plus an optional $500 “Launchpad Pack” if you’re starting from scratch. Monthly plans run from $99 to $349/month. (Made 4 Tradies pricing)

The catch: compare what’s included, not just the number. Does it include the copywriting? Hosting after the first month? Google Business Profile setup? Pages for each town you work in? One provider’s “from” price may leave out things another bundles in.

Option 4: A web design agency or freelancer

Most agencies don’t publish fixed prices, but some publish pricing guides. Enderon, an Auckland agency, compared the guides ranking in Google NZ and found:

• most published ranges for an agency small business site (5 to 10 pages) cluster between $3,000 and $8,000, with some guides going past $10,000
• a freelancer-built small business site typically runs $2,000 to $6,000
• running costs (domain, hosting, maintenance, apps) can add $500 to several thousand dollars a year

Enderon also notes that none of those guides explain how they got their numbers, so treat them as orientation, not a price list. (Enderon: How much does a website cost in NZ?)

The catch: an agency can build almost anything, but you’ll usually pay for meetings, rounds of changes and a longer timeline. For a sole trader who needs a phone number, photos and a quote form, it can be more than the job needs.

Watch the GST: “inc” and “+ GST” aren’t the same price

GST in New Zealand is 15%. (IRD: GST) Some providers quote including GST, some quote excluding it, and some don’t say.

That makes a real difference when you compare. A $499 price including GST is about $434 before GST. A $499 price plus GST is about $574 all up. If you’re GST-registered you can usually claim the GST back, so the ex-GST figure is what it really costs your business. If you’re not registered, the inc-GST figure is what leaves your account.

Enderon’s guide suggests assuming most published agency ranges are excluding GST unless they say otherwise. When a page doesn’t say, ask.

What actually changes the price

Whichever route you take, these are the things that push the price up or down:

• Number of pages. A one-page site is cheaper than a site with a page for every service and every town.
• Who writes the words. Copywriting is a big hidden cost. Some providers write it for you after a call; others expect you to supply it.
• Photos. Your own job photos are best. Professional photography costs extra.
• Local pages. Pages for each suburb or town you work in help you show up in local searches, but they take work to do properly.
• Extras. Online booking, quote calculators and job-app integrations all add time. (If you use a job app, here’s how to get enquiries straight into Tradify or Fergus.)
• Ongoing care. Hosting, security updates, backups and small changes. Someone has to do them.

Compare the cost over three years, not the first invoice

A cheap build with a pricey monthly plan can cost more than a dearer build with no plan, and the other way round. Before you choose, add it up.

Here’s a simple way to do it:

1. Write down the setup or build price.
2. Add 12 months of any monthly fee you’ll realistically keep paying.
3. Do the same for years two and three.
4. Make sure every option is either all inc-GST or all ex-GST.

For example, a plan at $60/month costs $720 a year before any setup fee ($60 × 12). A build with an optional $249/month plan costs $2,988 a year in plan fees if you keep it. Neither is “right”. It depends on what you get for the money, and whether you’d rather pay upfront or monthly.

8 questions to ask before you pay anyone

1. Is the price including or excluding GST?
2. Exactly how many pages do I get?
3. Do you write the words, or do I?
4. Is hosting included, and for how long?
5. Who owns the domain name? (It should be registered in your name.)
6. Is there a minimum term, and what happens to my site if I cancel?
7. How do I get changes made, and do they cost extra?
8. Will you help set up my Google Business Profile, or link the site to it?

If a provider can’t answer these in writing, keep looking. And whatever you choose, set up your free Google Business Profile alongside it. Our Google Business Profile setup guide walks you through it.

Frequently asked questions

How much does a basic tradie website cost in NZ?

On published prices we checked on 30 October 2026, done-for-you tradie websites start at around $499 for a small fixed-price site, while monthly plans start at around $39 to $79 a month. Agency small business sites commonly sit between $3,000 and $8,000, based on published NZ pricing guides.

Is a cheap website worth it for a tradie?

It can be, if it covers the basics: your phone number on every page, clear services, real photos, a quote form, and a site that works well on a phone. Check what’s included, who owns the domain and what happens if you cancel.

Should I pay upfront or monthly?

Upfront can work out cheaper over several years if you don’t need ongoing changes. Monthly spreads the cost and usually includes hosting and updates. Add up three years of each option before deciding.

Do website prices in NZ include GST?

Not always. Some providers quote including GST, some excluding it, and some don’t say. GST is 15%, so always ask and compare like with like.

Can I just use Facebook instead of a website?

You can, but you don’t control it, and it’s harder for people searching Google to find your services and service areas. Most tradies use both, with the website as home base.

Where Readysite fits

Readysite sets up AI automation for NZ tradies, around the tools you already use, so enquiries and jobs don’t slip through while you’re on the tools. We’re based in Christchurch and work with tradies right across New Zealand. See our pricing or find out more at readysite.co.nz.

We’re based in Christchurch and work with tradies right across New Zealand (find your area). If you’re missing calls on the tools, ask about our AI voice assistant too. If it’s not the right fit, the questions above will still help you find one that is.