Tradify, Fergus and your website: getting enquiries into your job app

You’ve finally got a decent website. Enquiries start coming in. Then they land in your email, which you check at 9pm, and you copy the details into Tradify or Fergus by hand. Some get missed. Some get typed in wrong. One sits in your spam folder for a week.

If you already pay for a job management app, there’s a better way. Tradify, Fergus and ServiceM8 all offer an enquiry form you can put on your website, so a customer’s details go straight into your app, ready to turn into a job. Here’s how each one works, and how to set it up so it actually earns its keep.

Prices and features below were checked on each company’s own website on 30 October 2026. Apps change often, so check before you sign up. Readysite has no affiliate or partner deal with any of these companies.

The problem: enquiries scattered everywhere

Most tradies get work from a mix of places: phone calls, texts, Facebook messages, emails, the website form and word of mouth. Every extra place you have to check is another place a job can fall through the cracks.

The fix isn’t another inbox. It’s making the website form feed the system you already use to quote, schedule and invoice.

How job-app enquiry forms work

The idea is the same across the big apps:

1. You switch on enquiries inside your job app.
2. The app gives you a web form, hosted by them, with its own link.
3. You put that form on your website, either embedded on a page or behind a “Request a quote” button.
4. When a customer fills it in, the enquiry appears in your app with their details.
5. You turn it into a job without retyping anything.

Tradify: Enquiries web form and email

Tradify’s Enquiries feature lets you take work requests through a web form, a forwarding email address, or both. Enquiries land in an inbox inside Tradify with the customer’s name, address and contact details, and can include photos or videos of the work. (Tradify: Set up your enquiry web form)

Set-up path: Settings > Enquiries > Start Using Enquiries, then pick your options, a public profile name and your logo.

On your website: Tradify provides an iframe snippet to embed the form, or you can add a button labelled whatever suits you, such as “Request a Quote” or “Request a Site Visit”. (Tradify: Add an enquiry form to my website)

Nice touch: you can turn on an automatic reply, so the customer gets a message straight away. (Tradify: Personalise your enquiries form)

Which plan: on Tradify’s NZ pricing page, “Enquiry Form & Email Inbox” is listed under the Pro plan, at $52 NZD per user per month + GST. Lite is $48 and doesn’t list it. Tradify also sells an optional Instant Website add-on for $19 a month. (Tradify NZ pricing, checked 30 Oct 2026)

Fergus: Web enquiry form

Fergus has a web contact form that you switch on under Settings > Enquiries. Fergus generates a branded form with your company name and logo. (Fergus: Getting started with enquiries)

According to Fergus, customers can send:

• name, email and phone number
• the job address, prefilled from Google Maps
• a description of the work
• up to five photos (20 MB total)

The form uses Google reCAPTCHA to cut spam. New enquiries show in the To-do section of the Enquiries page, and you can convert one into a job in a click, with the details carried across.

On your website: embed it as an iframe or link to it. Fergus also has a “Somebody else manages your website?” button that writes an email with the setup details for your web person. (Fergus: Add enquiry form as an iFrame or link)

Handy on the job: Fergus suggests sending the form link to customers when you’re replying to calls or messages on site, so they fill in the details instead of you.

ServiceM8: Simple Online Enquiry

ServiceM8’s version is an add-on called Simple Online Enquiry, switched on under Account > Features & Integrations. Customers can attach photos or documents, addresses autocomplete, and enquiries arrive in the ServiceM8 Inbox. When you convert one to a job, the details and attachments are pre-filled into the Job Card. (ServiceM8: Simple Online Enquiry)

You can also customise the job description prompt, for example “please include the model or serial number”.

Side by side: what each app’s form does

	Tradify	Fergus	ServiceM8
Where to switch it on	Settings > Enquiries	Settings > Enquiries	Account > Features & Integrations
Photos from customer	Yes (photos or videos)	Yes (up to 5, 20 MB)	Yes (photos or documents)
Embed on your site	iframe or button/link	iframe or link	Yes (see ServiceM8 help)
Turn into a job	From the enquiries inbox	One click	Convert from Inbox, pre-filled
Auto-reply to customer	Yes	Not stated on the pages checked	Not stated on the pages checked
Plan note	Listed under Pro ($52/user/month + GST)	Check your plan	Add-on, check pricing

“Not stated” means we didn’t find it on the help pages we checked, not that the feature doesn’t exist.

How to add the form to your website

Whichever app you use, the steps are similar:

1. Copy your form link from the app’s enquiry settings.
2. Decide: embed or link. Embedding keeps customers on your site; a button that opens the form is simpler and works on almost any site builder.
3. Paste the code or link into your contact page, and add a button in your header or on every service page.
4. Test it on your phone. Fill it in yourself, upload a photo, and check it lands in your app.
5. Tell your web person if someone else manages your site. Fergus even writes the email for you.

Make it work: 7 practical tips

1. Put the button everywhere. Header, every trade or service page, and the bottom of every blog post.
2. Use plain words. “Request a quote” or “Book a site visit” beats “Submit”.
3. Ask for photos. A photo of the switchboard or leak saves a wasted trip.
4. Set an auto-reply if your app supports it: “Got it, I’m on site till 4 and will call you back today.”
5. Check the enquiry inbox daily, not just your email.
6. Keep one form. Don’t run a website form and a job-app form side by side. Pick one so enquiries go to one place.
7. Track it. Ask your web person to set up conversion tracking so you can see which pages bring in enquiries.

What about phone calls you miss?

A web form only catches the people who choose to type. Plenty of customers still ring, especially for urgent jobs, and if you’re up a ladder they’ll often try the next tradie on the list.

That’s the gap an AI voice assistant fills: it answers when you can’t, takes the caller’s details and texts you the job. Pair it with an enquiry form and both calls and web enquiries are covered.

Frequently asked questions

Can I put my Tradify enquiry form on any website?

Tradify gives you an iframe snippet and a form link, and has guides for WordPress, Wix and Squarespace. Most website builders can show an iframe or a button linking to the form.

Which Tradify plan includes the enquiry form?

On Tradify’s NZ pricing page (checked 30 October 2026), “Enquiry Form & Email Inbox” is listed under the Pro plan, at $52 NZD per user per month + GST.

Can customers send photos through the Fergus enquiry form?

Yes. Fergus says customers can upload up to five photos, 20 MB in total, along with their contact details, job address and a description.

Do I need a website if Tradify sells an Instant Website?

Tradify offers an Instant Website add-on for $19 a month. Whether that’s enough depends on how much you want to show (galleries, trade pages, local pages) and how you want to be found on Google. Compare what each option includes before you decide. (Disclosure: Readysite sells websites, so we’re not neutral on this one.)

Will the enquiry form stop spam?

Fergus says its form uses Google reCAPTCHA. For other apps, check their help pages or ask support.

Want this set up for you?

Readysite sets up AI automation for NZ tradies, around the tools you already use, so enquiries and jobs don’t slip through while you’re on the tools. We’re based in Christchurch and work with tradies right across New Zealand. See our pricing or find out more at readysite.co.nz.

We can link your site’s enquiry form to the tools you already use, just ask.